At Rubio we understand loyalty and how it can work for your business.
There are four essential types of loyalty that we try and align different programs to. Each has it own risks, benefits and measurement types:
- Emotional loyalty
- Functional loyalty
- Transactional loyalty
- Contractual loyalty
At the heart of the Rubio offering is an incredibly flexible loyalty and rewards platform. The entire solution is designed to attract, retain and grow your customer base with a focus on a measurable return on investment.
The Rubio loyalty solution has a number of unique technology advantages that make it best of breed.
In addition to superior technology Rubio has experienced sales, marketing, data analysis and product management staff, who can create a full end to end loyalty solution for your business.
The following are some of the key features of the loyalty solution that Rubio provides:
- Real time promotional flexibility allows relevant rewards to be created and communicated to your customer base when most receptive
- The ability to create complex promotions and targeting models with easy to use customer segmentation
- The ability for a cardholder to have a single balance or many balances/multiple wallets associated with their account/card
- The ability to handle loyalty rewards in many different ways including points, products, coupons, cash back and virtual currency
- Full direct marketing integration capabilities including email, sms, social networking, kiosks and traditional media if required
- Reporting allowing for analysis of cardholder history, current behaviour and possible future trends
- Cardholder access portal allows individual cardholders to register their card and view transactions and promotions
- Automated financial settlement and management, perfect for mixed model businesses that include franchisees
- Support for B2C, B2B and franchised based programs