Whitepapers

The Rubio team has written an exciting array of white papers on loyalty marketing and customer engagement, written exclusively for the New Zealand market.

Here are two such whitepapers you can download from our website for free:

Using Customer Lifetime Value (CLV) to take the guesswork out of sales and marketing This whitepaper explores different ways to calculate the CLV of a customer and how to use CLV to make successful sales and marketing decisions. whitepaper1
The Loyalty Audit – The right questions to ask when planning for loyalty success This white paper takes you through the audit process Rubio undertakes with a typical customer so you can see the types of questions you should be asking to prepare your business for a successful loyalty journey. whitepaper2